By Brendan Rees
It’s official – Cranbourne residents love a good online bargain, with sales soaring in August.
New research from Australia Post revealed the Cranbourne postcode 3977 took out the second spot nationally and state-wide for online shopping in August.
The postcode also claimed second spot during the March and August period.
The data showed August was the biggest month in Australian online shopping history – with sales up 5.8 per cent higher compared to April.
The number of online purchases for the month were up 8.9 per cent when compared to the 2019 pre-Christmas peak.
Nicole Sheffield, Australia Post community and consumer executive general manager, said Victoria continued to lead the way with online shopping growth in the state up 170 per cent year-on-year.
This compares to a growth rate of 85 per cent across the country, she said.
Point Cook took out the number one spot for online shopping locations in Victoria and nationally, while Craigieburn, Hoppers Crossing, and Doreen also made the top 10 lists.
“In July and August more than a third of all Australian online purchases were made in Victoria, which speaks to the impact stage four restrictions have had on the local retail landscape,” Ms Sheffield said.
Between March and August this year over 8.1 million households shopped online – an increase of 16 per cent compared to the same time last year, she said.
“In April we saw the biggest influx of new shoppers with over 200,000 new households entering the market.”
Online shopping continues to boom with growth for the second week of September up 79 per cent nationally, and 145 per cent in Victoria, a trend set to continue with the key online sales period and Christmas fast approaching.
