A new way to make a Crust

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By Tania Phillips

It has been a steep learning curve for the team at Crust in the Marriot Waters Shopping Centre in Lyndhurst with the Corona Virus lock down hitting just months after the new franchise opened.

Owner Anna Antony said she had been in customer service before taking on the Crust store and admitted to finding it challenging adjusting to the food industry in the beginning.

Not that she went straight into the business without being prepared.

She said new owners are well trained before they start with Crust offering an extensive training program including four weeks’ training at their world class, purpose-built academy on the Gold Coast. That is followed by two weeks training in an existing Crust store and a Crust induction with the support team working closely with the new owner to employ staff and set up the foundations needed for a fully operational store, serving pizzas that not only taste delicious but look good too.

Of course, none of that included what to do in the case of a major pandemic that sends everyone into lock down – that is something no one knew they needed to prepare for.

But she said the lock down had helped forge the team and they had remained open during the challenging time boosting interest by offering their VIPP (Very Important Pizza People) weekly SMS specials on top of the usual email offers.

The SMS deals proved very popular and would continue after lock down though they have been put a hold on for a short time while they await the brand-new seasonal menu due in the next week or so.

Find Crust at Shop G01, Marriott Waters Shopping Centre, 945 Thompsons Rd, Lyndhurst. For the menu or to order head to crust.com.au or phone 8594 4326.

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