Cranny shops till it drops

Deb Steere and Jessica Allison with parcels at Cranbourne Park Australia Post. 194521_03. Picture: STEWART CHAMBERS

By Brendan Rees

It’s official – Cranbourne residents love an online bargain with clothing and apparel being among the top purchases.

New research shows Cranbourne ranks in the top ten nationally with online shopping with purchases of fashion (fourth), from variety stores (fifth), health and beauty (sixth), homewares and appliances (sixth) and hobbies and recreational goods (seventh).

Cranbourne took out fifth spot in Australia and second in Victoria for the most online buys, according to data from Australia Post’s recent annual Inside Australian Online Shopping Report.

Residents also took advantage of convenient one-stop-shopping channels such as marketplaces and discount retailers.

Australia Post General Manager for parcels and express services, Ben Franzi said eBay and Etsy, together with newcomers Amazon, Catch Group, Kogan and Myer, continued to be popular – with smartphones being the medium of choice with buying.

“Australians appreciate the convenience that comes with being able to access goods from a variety of sellers in one place – it is quite literally a market, replicated online and providing an abundance of choice for consumers,” he said.

The convenience of Buy Now, Pay Later options such as AfterPay has also sparked joy for consumers, especially among millennials, he added.

Mr Franzi said buyers were expecting faster service and delivery – with next day deliveries growing by 31.7 per cent.

The number one online buying location was once again Point Cook in Melbourne’s western suburbs, which topped the list for the fourth year in a row.


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