Ray White’s top leap in sales

A CRANBOURNE real estate office has been named as one of the country’s top performers.
Ray White Cranbourne placed 13th in the 2014 Real Estate Business (REB) Top 50 Sales Offices benchmark report last month.
Last year, the office was ranked 35th in the same report.
The report ranks real estate sales offices across Australia according to a range of financial year business metrics, including sales volumes, sales dollars and listing numbers.
According to the report, Ray White Cranbourne sold 343 properties in the 2012/2013 financial year, totalling more than $132 million.
The businesses’ eight salespeople were able to sell 72 per cent of the properties they put on the market.
REB publisher Tom Sullivan ranking provided insight into what the top performing offices do to stay ahead of their competition.
“The results are testimony to the hard work and leadership shown by principals, many of which operate in incredibly tough and competitive markets,” he said.
“This report highlights some of the most effective and productive sales offices in Australia, and incorporates an array of businesses from various parts of the country, including regional areas.
“The goal of this benchmark ranking is to look beyond just sales figures and provide a clearer insight into how these successful businesses operate.”