The We Don’t Care team and friends: Rachel Daniels, Sam Koh, Lynette Phuong, Judy Phuong, Timothy Heng and Joyce Fok at the not-for-profit organisation’s media launch last week.By Emma Sun
FASHION fans are encouraged to head to the Fashion Fund Pop-Up Store, hosted by We Don’t Care (WDC), to spend for a good cause.
Founder of the not-for-profit organisation, Cranbourne resident Sam Koh, said they would be donating all proceeds towards the issue of youth homelessness.
“The money raised will go to three local charities covering three areas of homelessness – shelter, food and opportunity,” he said.
“For shelter, we chose Swags, which provides emergency shelter for the homeless community.
“For food, we went with Credo Café, which provides meals everyday for free for the underprivileged and homeless and for opportunity, we chose Kids Under Cover, who gives homeless people a chance to study at TAFE and hopefully help themselves.”
Sam came up with the concept of WDC two years ago, to reconnect himself with the world and get involved.
“I saw people volunteering and going to Kenya and things like that, but I looked at myself and I realised I’m not in a position to do that, because I have no financials and no background,” he said.
The Malaysian born 23-year-old said they would be targeting a range of humanity issues and hoped to look beyond the local community and on a global scale.
“We’ll target anything that affects humanity, such as human rights abuse and sex trafficking and we’ll hopefully look at international issues eventually,” Sam said.
He said he hoped this would help break the stereotypes of generation Y and the misconception that modern day youth don’t care about issues that plague the world.
“The reason behind the name is that my generation is perceived as a generation that doesn’t care, so I thought why not just do something and not care about what people say about us.
“Let’s not care about stereotypes and let’s just move forward and try – we don’t have all the answers, we’re not experienced, we’re young but let that not stop us from trying to make a difference.”
The Fashion Fund Pop-Up Store will feature new and pre-loved clothing from various brands, including Dolce & Gabbana, Prada, Versace, Ksubi, Topshop, Lee jeans and cool vintage pieces.
There will be men’s and women’s clothing, with prices ranging from as cheap as $20 to more than $1000. Some items will be auctioned off.
The store will be at Federation Square this Saturday from 10am to 7pm.
For more information or to donate, find the WDC Facebook page or visit www.wedontcareinc.com
