Cranbourne gives more than Toorak

By GEORGIA WESTGARTH

CRANBOURNE families may not be rolling in cash, but recent data has revealed they are more generous than those who call Toorak home.
Aid organisation, Plan International’s latest statistics have revealed more residents living in Cranbourne sponsor a child in a developing country than some of Melbourne’s most affluent suburbs.
The data ranks Victoria’s 95 suburbs in order of generosity, and Cranbourne has 54 registered child sponsors, while Toorak sponsored just 52.
Cranbourne also topped Brighton East, Malvern and Ivanhoe.
The most generous postcode was Brunswick with 164 child sponsors registered, and Pacoe Vale South ranked lowest with 42 sponsors.
In a statement, Plan International Australia’s Director of Marketing and Fundraising, Ben Holgate, shone a light on the wealthier suburbs, which he felt weren’t pulling their weight.
“It is interesting to see how some of the postcodes you’d expect to place higher in the rankings, because they’re economically stronger, are relatively under-represented,“ Mr Holgate said.
“Wealthy Australians are generous in so many ways, with endowments to hospital and art galleries … and some are very generous to Plan International Australia.
“We’d like to see as many people as possible sponsoring children through Plan – so if people in Toorak, or other under-represented suburbs, want to pick up the ball and donate more, then we would love that.”
Mr Holgate added that results were a testament to the generosity and “warm-heartedness” of Victorians from all backgrounds.
To sponsor a child through Plan International Australia, visit: plan.org.au