By Brendan Rees
The ‘hard yakka’ man might love to cook a snag on the barbie, but he has also embraced a new trend – playing with Barbie dolls.
More than 300 people attended the ‘Dads Who Play Barbie’ event at Cranbourne Park Shopping Centre to celebrate Father’s Day on Sunday 3 September.
Vicinity Centre’s Marketing manager Maggie Harrison said the day was successful, offering the perfect environment for father-daughter bonding.
“It was an opportunity to get creative in the Barbie craft area, or try their luck at the Barbie handball activity.
Plus, visitors could share their dreams for the future on the collaborative Barbie Dream Wall, or capture a moment to remember, as they hopped inside Barbie’s signature box for a photo,” she said.
“There were plenty of dads taking advantage of the opportunity and having a great time playing with Barbies and bonding with their daughter.”
“We pride ourselves on being a family friendly shopping centre. Families are at the centre of our local community, and we’re delighted to be able to support and spread the core message of the international Dads Who Play Barbie campaign of father and daughter bonding and the merging of real and imaginary worlds.”
Ms Harrison said Mattel’s ‘Dads Who Play Barbie’ campaign is an international campaign inspiring dads to connect with their daughters.
“We wanted to share this message and encourage the special bond between a girl and her father in celebration of Father’s Day. Cranbourne Park was the first shopping centre to host a ‘Dads Who Play Barbie’ Father’s Day event.”